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LEGAL & PRIVACY

"Indulge in the allure of our cashmere, for it is not just clothing; it is an expression of the extraordinary. It is an affirmation of your discerning taste and a salute to the timeless beauty that resides within you. Welcome to a world where luxury knows no bounds, where sophistication is a way of life, and where the cashmere we offer is not just a piece of clothing, but an experience of ultimate elegance and comfort."

PRIVACY POLICY
This website is owned and operated by ASIAS Brands, LLC. We respect your privacy and understand that you have a right to know why we collect your personal information and what we do with it. This Privacy Policy applies to information that identifies you as a person (“Personal Information”) that we collect through our website (as defined below) as well as information we may collect offline.

This policy describes the type of information we collect from you and/or that you may provide us when you visit and/or use this website and/or any of our mobile applications (individually or collectively, “Website”). “You/your/user(s)” means you as a user of our website.

By accessing the Website, you acknowledge this Privacy Policy and agree to be bound by the terms hereof, the Terms of Use, and any other terms or policies we post on the Website. If there is anything you do not understand, please email any inquiry to marketing@branndet.com. If at any time you do not agree to this Privacy Policy, please do not use the Website or provide us with any Personal Information.

We reserve the right to change or update this Privacy Policy by posting such changes or updates to the Website or emailing you notice of the changes. Amendments to this Privacy Policy will be posted at this URL and will be effective when posted. You can tell if this Privacy Policy has changed by checking the last modified date that appears at the end of this Privacy Policy. Your continued use of the Website following the posting of any amendment, modification or change shall constitute your acceptance thereof.

1. YOUR SECURITY
We strive to keep your Personal Information private and safe. We take commercially reasonable physical, technical, and administrative steps to maintain the security of Personal Information collected, including limiting the number of people who have physical access to database servers, as well as employing electronic security systems and password protections that guard against unauthorized access.

Unfortunately, despite our best efforts, the transmission of data over the Internet cannot be guaranteed to be 100% secure. While we will use reasonable means to ensure the security of information you transmit through the Website, any transmission of Personal Information is at your own risk. We cannot guarantee that such information will not be intercepted by third parties, and we will not be liable for any breach of the security of your Personal Information resulting from causes or events that are beyond our control, including, without limitation, your own act or omission, corruption of storage media, defects in third-party data security products or services, power failures, natural phenomena, riots, acts of vandalism, hacking, sabotage, or terrorism, and we are not responsible for unauthorized circumvention of any privacy settings or security measures contained on the Website.

2. YOUR RIGHTS
Various state laws provide you with certain rights as a consumer. If you are a resident of any of those states, you may have the following rights:

• The right to correct inaccuracies in your Personal Information
• The right to request that we delete your Personal Information (unless we have a legal obligation to maintain such information)
• The right to obtain a copy of your Personal Information from us that would allow you to transmit the data to another company
• The right to opt out of the use of your Personal Information for purposes of targeted advertising

We will not discriminate against you for exercising your privacy rights.

3. HOW TO EXERCISE YOUR RIGHTS
If you believe you are a resident of any state that has passed applicable laws relating to your privacy rights, please send your request to exercise any of these rights to us at marketing@branndet.com.

4. CATEGORIES OF INFORMATION WE COLLECT
We use Personal Information in three ways. First, we collect Personal Information that you provide to us. Second, we collect certain Automated Information that may contain Personal Information when you use our Website. Third, we may collect Personal Information from public sources or from third parties who have obtained such Personal Information in compliance with applicable laws and have the legal authority to provide such Personal Information to us.

We will only collect Personal Information which is adequate and reasonably necessary in relation to the purposes described in this Privacy Policy.

Personal Information You Provide to Us
The Personal Information you provide to us is generally:

• Contact details including name, email, telephone number and shipping, billing address
• Login and account information, including unique user ID and password
• Personal details including gender, hometown, date of birth and purchase history
• Personal preferences including your wish list as well as marketing preferences
• Purchase history
• Payment or credit card information

We collect Personal Information directly from you when you provide it to us. This typically occurs when you:

• Sign up for our email list
• Place an order with us online
• Send us an email or other communication
• Register for an account with us
• Participate in our promotions, surveys, and/or contests
• Send us an email or other communication that contains any Personal Information

Automated Information
We also collect information, some of which may be Personal Information, through automated means when you visit our Website (“Automated Information”) such as:

• The IP address of the device you use to connect to the internet (which may include information about your geographic location)
• The unique identifiers of your device
• Your browser characteristics
• Your device characteristics
• Your operating system
• Your language preferences
• The websites you visited before coming to our Website or through which you were referred to our Website
• Information on actions taken by you on our Website
• Dates and times of your visits to our Website
• The pages you accessed on our Website

Most web browsers automatically accept cookies. If you do not wish to have cookies on your system, you can set your browser to refuse them. Please review the specific instructions from your browser in order to do this. However, please note that not accepting cookies may make certain features of our Website unavailable or difficult to view or use.

Information We Obtain From Third Parties
We may obtain Personal Information from third parties for marketing and other business purposes. We require that any third parties from whom we may obtain such Personal Information represent to us that they have acquired the Personal Information in compliance with all applicable laws and have the right to provide us such Personal Information for our marketing purposes.

We may also collect Personal Information from publicly available sources.

Third parties may collect information via our Website through cookies, third party plug-ins, widgets, and other technologies in order to:

• Deliver our targeted advertisements to you across the Internet;
• Provide us with analytical information about your visit to our Website;
• Provide us with analytical information about your interactions with our Website and other websites
We use Wix to power our online store.


5. HOW WE USE THE INFORMATION WE COLLECT
We will use your Personal Information in the following circumstances:

• To fulfill product a product order;
• To send you confirmation of your order;
• To communicate with you about the status of your order;
• To communicate with you about products, promotions, or other topics that we believe may be of interest to you;
• To personalize online content and experiences to you;
• To send you product updates or warranty information;
• To administer your account;
• To advertise our products to you;
• To detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities;
• Where you have asked us to do so, or consented to us doing so;
• Where we need to do so in order to perform a contract we have entered into with you;
• Where it is necessary for our legitimate interests (or those of a third party) and your fundamental rights do not override those interests; and
• Where we need to comply with a legal or regulatory obligation.

6. CATEGORIES OF THIRD PARTIES WITH WHOM WE SHARE PERSONAL INFORMATION
We are committed to maintaining your trust and we want you to understand when and with whom we may share Personal Information and information collected about you. We do not share your Personal Information with any third parties except as set forth herein.

We may disclose your Personal Information to outside individuals and/or companies that help us bring you the products and services we offer, assist us in advertising and marketing our products to you, and to create, operate, and maintain our website. For example, we may share your Personal Information with other companies or individuals in order to:

• Manage a database of customer information;
• Host our Website;
• Distribute our marketing and other e-mails;
• Provide payment processing;
• Advertise our products to you;
• Assist us with direct marketing and data collection;
• Provide data storage;
• Provide data analysis;
• Provide fraud prevention;
• Provide order fulfillment and/or delivery services; and
• Provide other services designed to assist us in developing and running our Website and maximizing our business potential.

If we seek investors or go through a business transition, including but not limited to, a merger, acquisition by another company, or a sale of all or a portion of our assets, your Personal Information will likely be shared as part of the negotiation of the transaction pursuant to an adequate confidentiality agreement and will likely be among the assets transferred in the event of a sale or partial sale of our assets.

We may also disclose or share your Personal Information with other companies or individuals when legally required to do so, to cooperate with law enforcement investigations or other legal proceedings, to protect against misuse or unauthorized use of the Website, to limit our legal liability and protect our rights or to protect the rights, property or safety of users of the Website or the public.

7. DE-IDENTIFIED, ANONYMIZED, OR AGGREGATE DATA
We may use Personal Information to generate and use de-identified, anonymized, or aggregate data for various purposes (“De-Identified Data”). De-Identified Data cannot reasonably be used to identify you. We will maintain and use De-Identified Data only in de-identified, anonymous, or aggregate form and will not attempt to re-identify such data, except as permitted by applicable law.

8. TARGETED ADVERTISING AND REMARKETING
You may see advertisements for our products/services on other websites and mobile applications because we work with third party advertisers to engage in remarketing and retargeting activities. Through our relationships with these advertisers, we can target messaging to our users by interest-based, demographic, contextual, and other means. These third party advertisers track your online activities over time and across websites and mobile applications by collecting information through automated means, including through the use of third-party cookies, web server logs, and web beacons.

 

They use this information to show you advertisements that may be tailored to your individual interests. The information our advertising partners may collect includes data about your visits to websites and mobile applications that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites or apps. This data collection takes place both on our Website and on third-party websites and mobile applications that participate in the advertising networks. This process also helps us track the effectiveness of our marketing efforts. Some third-party advertising companies may be advertising networks that are members of the Network Advertising Initiative, which offer a single location to opt out of ad targeting from member companies (www.networkadvertising.org).

You may also opt-out of targeted advertising by clicking here.

9. OTHER WEBSITES
Our Website may contain links or references to websites operated by third parties, or you may have come to our Website using a link found in another website. This does not mean that we endorse these websites or the goods or services they provide. We do not make any representations or warranties about any website that may be linked to the Website. Such other websites are independent from us, and we have no control over, or responsibility for, their information, products or activities. Our privacy practices may differ from those of these other websites. If you provide Personal Information at one of these third party websites, you are subject to the privacy policy of the operator of that website, not our Privacy Policy. Please make sure you understand the other website's privacy policy before providing such website with any Personal Information.

If you use a third-party website or application to access our Website or your account on our Website, your activities on such third-party sites or apps are governed by the privacy practices of those sites or apps. The privacy policies of other sites and apps may differ significantly from ours, and we have no control over the operation of those sites or apps or the manner in which the collect, store, or process data.

10. YOUR CHOICES ABOUT HOW WE USE YOUR INFORMATION AND OPTING OUT
There are ways by which you can control how your Personal Information is used.

Tracking
You can set your browser to refuse some or all cookies or to alert you when cookies are being sent. Please visit your specific browser’s instructions for doing this. The “Help” function on most browsers contains information on how you can set your browser to notify you before accepting cookies, or you can disable them entirely. If you opt out of cookies, you may not be able to take advantage of various features of the Website that are available to other users. For example, we may use cookies to recognize you by name when you return to this site so you don’t have to login again and provide your password each time. If you use more than one browser, you will need to change each browser’s settings in order to refuse cookies.

Promotional Offers
If you do not wish to receive our email promotional offers, you may opt-out by checking the relevant box when we collect your information, logging into your account to update your preferences, or clicking on the “unsubscribe” link found in emails we send to you. Please allow up to ten (10) business days for changes to your email preferences to take effect. During that time, you may continue to receive email communications from us that were already in process. Opting out of receiving our communications will not affect your receipt of service-related communications, such as payment confirmations and delivery status updates, if we have a data breach, or other such communications for which we have a legal obligation to inform you and/or to prevent fraud or harm to our Website, our business, and/or third parties.

Advertising
If you do not want us to use Personal Information that we collect for us to deliver advertisements to you, you can opt-out of receiving such advertising by clicking here.

You may opt out of Internet-based and mobile advertising on your mobile device by visiting TRUSTe’s Ad Preference Manager, currently available at https://preferences-mgr.truste.com/, the Digital Advertising Alliance’s consumer choice page, currently available at http://www.aboutads.info/choices/, or the Network Advertising Initiative (NAI) opt out tool currently available at http://www.networkadvertising.org/choices/.

If you opt-out of receiving advertising or when using the ad industry opt out tools described above, note that: (a) if you opt-out we may still collect some data about your online activity for operational purposes (such as fraud prevention), but it will not be used by us for the purpose of targeting ads to you; (b) if you use multiple browsers or devices you may need to execute this opt out on each browser or device; and (c) other ad companies’ opt-outs may function differently than our opt-out, and we have no control over the practices of any third-parties. If you use any of the third-party opt-out tools listed above, we do not make any representations or warranties about such opt-out services. Such services are independent from us, and we have no control over, or responsibility for their performance.

Analytics
Our Website uses Google Analytics, a web analysis service of Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, www.google.com (“Google Analytics” or “Google”). Google Analytics employs cookies that are stored to your computer in order to facilitate an analysis of your use of the site. The information generated by these cookies, such as time, place and frequency of your visits to our site, including your IP address, is transmitted to Google’s location in the US and stored there.

In using Google Analytics our website employs the extension “anonymizeIp”. In doing so, Google abbreviates and thereby anonymizes your IP address. Google uses this information to analyze your use of our Site, to compile reports for us on internet activity and to provide other services relating to our Website. You may learn more about Google’s IP anonymization at the following link: https://support.google.com/analytics/answer/2763052?hl=en

Google may also transfer this information to third parties where required to do so by law or where such third parties process this data on Google’s behalf. Google states that it will in never associate your IP address with other data held by Google. You can prevent cookies from being installed by adjusting the settings on your browser software accordingly as noted elsewhere in this Privacy Policy. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our Website.

Google Analytics also offers a deactivation add-on for most current browsers that provides you with more control over what data Google can collect on websites you access. The add-on tells the JavaScript (ga.js) used by Google Analytics not to transmit any information about website visits to Google Analytics. However, the browser deactivation add-on offered by Google Analytics does not prevent information from being transmitted to us or to other web analysis services we may engage.

Google Analytics also uses electronic images known as web beacons (sometimes called single pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our Website are used.

You can find additional information on how to install the browser add-on referenced above at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Our products and services also use Google Analytics and its associated tracking technologies to help display our ads you see on other sites, and to help us manage and optimize our online advertising efforts. To opt out of Google Analytics Advertising Features, visit https://support.google.com/analytics/answer/181881?hl=en or you may access the Google Analytics Opt Out Browser Add-on, currently located at https://tools.google.com/dlpage/gaoptout.

11. DISCLOSURE FOR LEGAL PURPOSES
You hereby authorize us to disclose any of your Personal Information pursuant to judicial and administrative proceedings and to law enforcement or government agencies if we are legally required to do so. You also authorize us to disclose Personal Information if we believe the disclosure is necessary or appropriate in the event of an investigation of improper or illegal conduct in connection with the Website, such as fraud, misrepresentation, intellectual property infringement, or other activity that may put us at risk for liability.

12. CHILDREN
We do not knowingly permit persons under 16 years of age to use the Website, and we do not knowingly collect, use or disclose Personal Information from anyone under 16 years of age. If we determine upon collection of Personal Information that a user is under this age, we will not use or maintain his/her Personal Information without the parent/guardian's consent. If we become aware that we have unknowingly collected Personal Information from a child under the age of 16, we will make reasonable efforts to delete such information from our records.

13. CONFIDENTIAL INFORMATION
We do not want you to send to us any confidential or proprietary information through email or otherwise. Any information, materials, suggestions, ideas or comments sent to us will be considered non-confidential, and by submitting the same to us, you are giving us the absolute right to use, modify, reproduce, transmit, display and distribute the information for any purpose whatsoever, with no payment or other compensation to you. However, we will not use your name unless we are required by law to identify the source of the materials, information, suggestions, ideas or comments, or unless we first obtain your permission.

14. NOTICE TO CALIFORNIA CONSUMERS
Please click here if you are a California resident for additional terms that apply to you.

15. NOTICE TO UNITED KINGDOM CONSUMERS
Please click here if you are a resident of the United Kingdom for additional terms that apply to you.

16. NOTICE TO EUROPEAN ECONOMIC AREA CONSUMERS
Please click here if you are a resident of the European Economic Area for additional terms that apply to you.

17. ASSIGNMENT
We may freely assign this Privacy Policy or any of our rights and/or obligations hereunder to any successor.

18. CONTACT
If you have any questions about your privacy or security at the Website, or wish to update your Personal Information, please send an email to marketing@branndet.com.

DATE LAST MODIFIED: October 7, 2023

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